The diverse ImpactMindset team has chosen psychology as its core area of action, because it’s one with potential “easy wins” for humanity. Yet the founder Kalin Karakehayov also has vast experience in the field of online marketing, which has been the area of Kalin’s entrepreneurship journey since 2007. This experience spawned another project with sky-high ROI.
A tiny $5000 investment into research and development turned into a movement to raise the standards for media buying worldwide. ImpactMindset works with government officials and contractors to easily and cheaply end misleading and predatory advertising online.
NoCheapTraffic was born from the realization that if specific types of online ads become too cheap because no one wants to buy them, the ultra low price of 10 to 50 cents for 1000 involuntary website visits will attract mostly bad actors. This is a localized free market failure and it’s basically impossible to solve with regulation.
NoCheapTraffic has a brilliant win-win solution for this hidden, yet vast problem, which affects daily hundreds of millions (!) of people, bombarded with predatory ads. The more vulnerable state they’re in, the worse.
Explore the solution at our first fully completed project, NoCheapTraffic.com.